HOKA
A brand that, like me, "is just getting started". Hoka is a company that quickly became successful for the same reasons I did, by staying true to what it is and prioritizing quality and functionality. In doing so, they developed a pioneering product (the original maximalist shoe) and saw brands around the world copy their idea. Whether it's style or function, Hoka has your back. You heard it here first, our collaboration will last a long time.
CANYON
Where to start ? I think Canyon has always been the dream bike sponsor for a lot of athletes, myself included. The team behind the products is second to none.
After breaking the Kona course record, I was lucky enough to be able to choose which brand of bike I wanted to work with.
Canyon is the fastest, it's as simple as that, but on top of that they were the sponsor that I felt there was real performance support with. Canyon doesn't just give me a bike and tell me to win races, they play a vital role in helping me go faster.
RED BULL
I think it was a matter of time before Redbull and I worked together.
In fact, I remember doing a poll on Instagram asking my community which brands they would like to see me partner with. About 70% of the responses were about the blue and silver can of Redbull. For what ? I guess it's because we both like to push boundaries, be a little different and take risks. Have wings.
I grew up watching Red Bull athletes do cool things and part of my goal is to make triathlon a “cooler” sport than it currently is. My dream is to inspire children to play this sport, and the influence of a Red Bull helmet does not go unnoticed in the world of sport.
BREITLING
Just like Breitling, I feel like my family and I are a "mission squad". I think all Breitling ambassadors strive for precision and quality in everything they do.
We show up, and we execute. This is exactly what Breitling does so well. Their watches are the very definition of precision and they are rugged enough to be worn in the sky (Navitimer) and at sea (SuperOcean); they follow the ups and downs of professional sports.
I am grateful to be part of such a team and look forward to seeing what Breitling and I can create in the future.
HVMN
A natural source of fuel for our bodies, ketones are becoming more and more popular for good reason.
Whether for health reasons or performance and recovery, exogenous ketones are simple and effective.
Ketone IQ has developed a product that is more affordable and better tasting than the rest of the market.
I've incorporated Ketone IQ into my daily workout routine and I'm already seeing that I'm absorbing the workout better and have more stable sugar levels throughout the day.
AG1
I first came into contact with AG1 after I retired from Ironman Lanzarote due to a severe liver infection. I researched what I could do to prevent this from happening again and keep my liver and intestines as healthy as possible.
The product developed by AG1 is unique and easy to use. Of course, daily nutrition is still important and that doesn't mean you can stop eating vegetables and fiber, but what could be more reassuring than starting your day knowing you've already nourished your body with all the elements? essentials in a scoop as soon as you wake up?
VALFIDUS
A family holding driven by an entrepreneurial spirit and innovation, Valfidus has played a key role in supporting my dreams. We then strive to establish a relationship based on development and success. They are an integral part of my success.
FUSION SPORTSWEAR
Finding the right outfit for you can be tricky, especially when you're spending more than 8 hours in it.
Fusion is simple and effective. The style is pure and most importantly, she is fast.
FAVERO ELECTRONICS
When I bought my first pair of Assioma, it was because I had read many articles praising their precision and their ease of use and their lightness. Their products make it easy for me to switch between bikes.
Partnering with Favero Electronics was a no-brainer, and I honestly recommend trying them out for yourself.
They didn't let me down once.
COMPRESSPORT
I grew up watching athletes win races with Compressport.
Being part of their team is a real honor. Development is at the heart of their strategy in order to make the best products and it suits my philosophy perfectly.
MAURTEN
Nutrition is the fourth discipline in our sport, so it's only natural that I choose to work with the best.
Maurten is constantly innovating and it's great to see the brand evolve and grow to offer the most advanced sports nutrition products. Maurten gels, bars and powders ensure I have good nutrition for hard days in training and on the races
HED CYCLING
Another family run business I encountered at my first World Championships in St George. I really feel like we share the same values, and their wheels are simply the fastest on the market today.
SAILFISH
I have been wanting to use the Sailfish wetsuits for some time.
I had always heard about it enthusiastically from pros and amateurs alike.
We have decided to join forces in order to produce the best swimming products possible.
CERAMIC SPEED
You wouldn't buy a nice sports car just to put basic components in it.
Ceramic Speed rear derailleurs are the little extra that turns heads and makes your bike a little faster. Aerodynamics are very individual and results may vary from person to person, but drivetrain efficiency is a universal gain you can't overlook. Or at least I can't.
I am happy to be able to count on the support of a company made up of wonderful people who are at the top of their game in terms of performance and innovation.
I am proud to work with partners who have supported me for years, who believe in me, and with all those who join my adventure every year.
Partners who share my values of work, ethics, determination; who want to innovate and surpass themselves every day to always achieve better results and offer the most efficient products at the service of our sport, triathlon.
Thanks to them. Thank you for being part of Team Laidlow.