HOKA
A brand that, like me, "is just getting started". Hoka is a company that quickly became successful for the same reasons I did, by staying true to what it is and prioritizing quality and functionality. In doing so, they developed a pioneering product (the original maximalist shoe) and saw brands around the world copy their idea. Whether it's style or function, Hoka has your back. You heard it here first, our collaboration will last a long time.
CANYON
Where to start ? I think Canyon has always been the dream bike sponsor for a lot of athletes, myself included. The team behind the products is second to none.
After breaking the Kona course record, I was lucky enough to be able to choose which brand of bike I wanted to work with.
Canyon is the fastest, it's as simple as that, but on top of that they were the sponsor that I felt there was real performance support with. Canyon doesn't just give me a bike and tell me to win races, they play a vital role in helping me go faster.
RED BULL
I think it was a matter of time before Redbull and I worked together.
In fact, I remember doing a poll on Instagram asking my community which brands they would like to see me partner with. About 70% of the responses were about the blue and silver can of Redbull. For what ? I guess it's because we both like to push boundaries, be a little different and take risks. Have wings.
I grew up watching Red Bull athletes do cool things and part of my goal is to make triathlon a “cooler” sport than it currently is. My dream is to inspire children to play this sport, and the influence of a Red Bull helmet does not go unnoticed in the world of sport.
BREITLING
Just like Breitling, I feel like my family and I are a "mission squad". I think all Breitling ambassadors strive for precision and quality in everything they do.
We show up, and we execute. This is exactly what Breitling does so well. Their watches are the very definition of precision and they are rugged enough to be worn in the sky (Navitimer) and at sea (SuperOcean); they follow the ups and downs of professional sports.
I am grateful to be part of such a team and look forward to seeing what Breitling and I can create in the future.
Ketone-IQ
A natural source of fuel for our bodies, ketones are becoming more and more popular for good reason.
Whether for health reasons or performance and recovery, exogenous ketones are simple and effective.
Ketone IQ has developed a product that is more affordable and better tasting than the rest of the market.
I've incorporated Ketone IQ into my daily workout routine and I'm already seeing that I'm absorbing the workout better and have more stable sugar levels throughout the day.
AG1
I first came into contact with AG1 after I retired from Ironman Lanzarote due to a severe liver infection. I researched what I could do to prevent this from happening again and keep my liver and intestines as healthy as possible.
The product developed by AG1 is unique and easy to use. Of course, daily nutrition is still important and that doesn't mean you can stop eating vegetables and fiber, but what could be more reassuring than starting your day knowing you've already nourished your body with all the elements? essentials in a scoop as soon as you wake up?
VALFIDUS
A family holding driven by an entrepreneurial spirit and innovation, Valfidus has played a key role in supporting my dreams. We then strive to establish a relationship based on development and success. They are an integral part of my success.
FUSION SPORTSWEAR
Finding the right outfit for you can be tricky, especially when you're spending more than 8 hours in it.
Fusion is simple and effective. The style is pure and most importantly, she is fast.
FAVERO ELECTRONICS
When I bought my first pair of Assioma, it was because I had read many articles praising their precision and their ease of use and their lightness. Their products make it easy for me to switch between bikes.
Partnering with Favero Electronics was a no-brainer, and I honestly recommend trying them out for yourself.
They didn't let me down once.
COMPRESSPORT
I grew up watching athletes win races with Compressport.
Being part of their team is a real honor. Development is at the heart of their strategy in order to make the best products and it suits my philosophy perfectly.
MNSTRY
Nutrition is the fourth discipline in our sport, so it's only natural that I choose to work with the best.
The MNSTRY team has an in-depth knowledge of the physiological requirements of athletes and the scientific principles of energy supply. Each product is free from harmful chemicals, allowing athletes to perform with confidence, without having to worry about long-term side effects.
SWISS SIDE
Swiss Side is much more than a brand of wheels: it's a revolution in cycling aerodynamics, driven by the expertise of Jean-Paul Ballard and over 50 years' experience in Formula 1 racing. Ever since I discovered their products, I've been blown away by their performance and their ability to push back the limits of speed and innovation. I'm proud to be riding with Swiss Side technology, where every watt counts and every second saved makes a difference!
SAILFISH
I have been wanting to use the Sailfish wetsuits for some time.
I had always heard about it enthusiastically from pros and amateurs alike.
We have decided to join forces in order to produce the best swimming products possible.
CERAMIC SPEED
You wouldn't buy a nice sports car just to put basic components in it.
Ceramic Speed rear derailleurs are the little extra that turns heads and makes your bike a little faster. Aerodynamics are very individual and results may vary from person to person, but drivetrain efficiency is a universal gain you can't overlook. Or at least I can't.
I am happy to be able to count on the support of a company made up of wonderful people who are at the top of their game in terms of performance and innovation.
ZWIFT
Intelligent training is the key to performance.
With Zwift, I can push my limits at every session, optimise my training and prepare for the biggest competitions, whatever the terrain or the weather. More than just a platform, it's a real playground for athletes who want to progress and excel.
WAHOO
Training is good. Training intelligently is even better.
With Wahoo, I've got everything I need to pack a punch, fine-tune my power and work my watts like never before. Whether on the road or indoors, their gear allows me to be at the top of my game and prepare me to smash my next targets. In short, Wahoo is serious business for those who want to play in the big leagues!
EKOI
On the road, every detail counts. My helmet is my first ally: it protects me, it makes me faster, it allows me to overtake with confidence. With EKOI, I've found the very best in terms of safety and aerodynamics.
Light, ventilated and built for performance, my EKOI helmet follows me on every outing and every race.
GOWOD
The GOWOD app is a state-of-the-art app designed to improve your mobility and enhance your performance and overall well-being through personalized mobility and stretching protocols. After subscribing, you will perform a guided mobility test and receive a mobility profile emphasized in your daily mobilization protocols.
PROLOGO
As many of you know, I'm always on the lookout for the best equipment to help me perform at my best, and the Prologo saddles really impressed me.
Their saddles are renowned for their high-quality materials, ergonomic design and variety of models, offering optimum comfort and performance - exactly what I need to take my riding to the next level. I had the chance to try out their saddles and I can honestly say that they exceeded my expectations.
I am proud to work with partners who have supported me for years, who believe in me, and with all those who join my adventure every year.
Partners who share my values of work, ethics, determination; who want to innovate and surpass themselves every day to always achieve better results and offer the most efficient products at the service of our sport, triathlon.
Thanks to them. Thank you for being part of Team Laidlow.